Successful Branding and Marketing On Campus

Let our Employer Relations team help you set your company up for recruiting success!

Come to Campus Often

Come to school frequently to meet with students and faculty. Paired with email marketing, in-person activities such as career fairs, information sessions, on-campus interviews, and one-on-one interactions with faculty are the best ways to build brand trust. See more on our events page!

Maximize Your Visibility

Become a Partner for Progress or a Local Partner and developing collaborative relationships with student organizations and faculty with help from the Employee Relations (ER) Team. The ER Team can help you create a targeted branding campaign directed to reach your desired student and/or faculty population.

Be Strategic with Handshake & the Recruitment Process

  • When entering jobs into Handshake, include all relevant UC Santa Cruz majors to ensure a diverse applicant pool. See more on our job & internships page!
  • The number of primary candidates you select should match the number of interview slots available. We recommend choosing 3-5 alternates per schedule, as not all prime candidates may sign up.
  • Communicate regularly with students via email throughout the recruiting process.
    • Send candidates congratulatory emails throughout the recruiting process.
    • Remind candidates of any relevant pre-interview events or interview attire requirements.
    • Contact selected candidates if you notice that they haven’t signed up for an interview time.
    • Keep them apprised of their post-interview status.
    • Monitor your schedule throughout the process so you can make adjustments if necessary. Contact fairs@ucsc.edu if you find you need to modify your plan.